Most dentists cannot answer a simple question: what did last month's marketing actually produce? Not impressions. Not reach. Patients, and what each one cost.
That is not a failure of the dentist. You trained to practice dentistry, not to audit an ad account. That knowledge gap is exactly what a weak vendor relies on.
This two-hour CE session closes it. Three segments, one for each stage of ownership.
Segment 1, Startups. The month-by-month timeline from 12 months pre-open through year one. What a first visit is worth under the 2026 Alberta Fee Guide, and what you should be willing to pay to acquire a patient. Which tasks to keep in-house and which to never do yourself. Who should own your domain, website, ad account and Google Business Profile, and why that answer decides what happens if you ever change agencies.
Segment 2, Established practices. What the line items on your marketing invoice actually mean. How a phone call becomes a number in a report. A vanity report and a performance report, side by side. The five red flags in any report you are handed. And the part nobody wants to hear: marketing dies at the front desk, so before you blame the ads, pull two numbers from your own phone system.
Segment 3, Growth. Marketing due diligence before you sign a purchase agreement. Whether to rename on day one or hold the seller's name. The six-month mark after an acquisition, where the seller's patients quietly decide whether this is still their clinic. One brand or many across locations, and why blended numbers hide the problem you are paying to fix.
Attendees leave with a one-page, 10-question checklist for any marketing provider they use or are considering, plus real Canadian campaign benchmarks so they know what good performance looks like.
No pitch, no agency talk. Numbers, sources, and the questions marketing vendors hope dentists never ask.
Who this is for: associates planning ownership, practice owners currently paying for marketing, and anyone evaluating a purchase or a second location.
Register Below!
https://www.eventbrite.ca/e/the-roi-on-marketing-tickets-1999734099523?aff=oddtdtcreator