Upcoming Classes & Events
Flexible learning opportunities with industry professionals.
Woodpecker Course
Course Objectives
Demonstrate a clear understanding of removing biofilm with the Woodpecker PT-B air polisher
Explain device settings, safety considerations, and how to effectively integrate the Woodpecker PT-B air polisher into hygiene appointments
Select appropriate tips and apply proper techniques and clinical application methods
Enhance efficiency and clinical outcomes in debridement through the use of air polishing and piezoelectric technology
Confidently present this technology to patients and effectively address commonly asked questions
Demonstrate proper maintenance of the Woodpecker PT-B air polisher, including between-patient care, routine weekly maintenance procedures, and effective troubleshooting of common operational issues
Register Here!
https://www.eventbrite.ca/e/woodpecker-course-tickets-1999041157916?aff=oddtdtcreator
The ROI on Marketing
Most dentists cannot answer a simple question: what did last month's marketing actually produce? Not impressions. Not reach. Patients, and what each one cost.
That is not a failure of the dentist. You trained to practice dentistry, not to audit an ad account. That knowledge gap is exactly what a weak vendor relies on.
This two-hour CE session closes it. Three segments, one for each stage of ownership.
Segment 1, Startups. The month-by-month timeline from 12 months pre-open through year one. What a first visit is worth under the 2026 Alberta Fee Guide, and what you should be willing to pay to acquire a patient. Which tasks to keep in-house and which to never do yourself. Who should own your domain, website, ad account and Google Business Profile, and why that answer decides what happens if you ever change agencies.
Segment 2, Established practices. What the line items on your marketing invoice actually mean. How a phone call becomes a number in a report. A vanity report and a performance report, side by side. The five red flags in any report you are handed. And the part nobody wants to hear: marketing dies at the front desk, so before you blame the ads, pull two numbers from your own phone system.
Segment 3, Growth. Marketing due diligence before you sign a purchase agreement. Whether to rename on day one or hold the seller's name. The six-month mark after an acquisition, where the seller's patients quietly decide whether this is still their clinic. One brand or many across locations, and why blended numbers hide the problem you are paying to fix.
Attendees leave with a one-page, 10-question checklist for any marketing provider they use or are considering, plus real Canadian campaign benchmarks so they know what good performance looks like.
No pitch, no agency talk. Numbers, sources, and the questions marketing vendors hope dentists never ask.
Who this is for: associates planning ownership, practice owners currently paying for marketing, and anyone evaluating a purchase or a second location.
Register Below!
https://www.eventbrite.ca/e/the-roi-on-marketing-tickets-1999734099523?aff=oddtdtcreator
The New Face of Nicotine: Understanding Vaping, Nicotine Pouches, Oral and Systemic Health
Exploring nicotine products, brain and health impacts, youth
trends, oral health considerations, and the oral health
professional's role in patient education and cessation support.
Course Objectives
Explain how vaping works and the different vapes that are on the market
Understand how nicotine impacts the brain
Describe how vaping has gained so much popularity, especially with youths and young adults
Recognize the different ways vaping can impact systemic and oral health
Explain different resources your patient can access to help with vaping cessation
Identify the ways oral health professionals can help with vaping cessation and patient education
Describe the growing popularity of nicotine pouches, explain the factors driving their use, and recognize their potential impacts on oral health
Register below!
https://www.eventbrite.com/e/2001240769012?aff=oddtdtcreator
Woodpecker Course
Course Objectives
Demonstrate a clear understanding of removing biofilm with the Woodpecker PT-B air polisher
Explain device settings, safety considerations, and how to effectively integrate the Woodpecker PT-B air polisher into hygiene appointments
Select appropriate tips and apply proper techniques and clinical application methods
Enhance efficiency and clinical outcomes in debridement through the use of air polishing and piezoelectric technology
Confidently present this technology to patients and effectively address commonly asked questions
Demonstrate proper maintenance of the Woodpecker PT-B air polisher, including between-patient care, routine weekly maintenance procedures, and effective troubleshooting of common operational issues
Register Here
https://www.eventbrite.ca/e/woodpecker-course-tickets-1999041157916?aff=oddtdtcreator
Mastering Dental Accounts Receivable: A Comphrehensive Course for AR
Strong accounts receivable systems are the backbone of a
healthy dental practice. This comprehensive course is
designed for dental administrators, financial coordinators,
office managers, and practice leaders who want to
strengthen their AR processes, reduce aging, improve
collections, and create efficient, accountable systems.
Participants will gain practical, step-by-step strategies to
manage insurance, patient balances, reporting, payment
plans, and high-risk accounts with clarity and confidence.
This course goes beyond theory — you’ll walk away with
scripts, workflows, tracking tools, and reporting systems that
can be implemented immediately.
Learn how to take control of your AR, minimize outstanding
balances, improve cash flow, and communicate effectively
with patients and insurance companies — all while
maintaining professionalism and compliance.
Register Here
Mastering Dental Accounts Receivable: A Comprehensive Course for AR
Strong accounts receivable systems are the backbone of a
healthy dental practice. This comprehensive course is
designed for dental administrators, financial coordinators,
office managers, and practice leaders who want to
strengthen their AR processes, reduce aging, improve
collections, and create efficient, accountable systems.
Participants will gain practical, step-by-step strategies to
manage insurance, patient balances, reporting, payment
plans, and high-risk accounts with clarity and confidence.
This course goes beyond theory — you’ll walk away with
scripts, workflows, tracking tools, and reporting systems that
can be implemented immediately.
Learn how to take control of your AR, minimize outstanding
balances, improve cash flow, and communicate effectively
with patients and insurance companies — all while
maintaining professionalism and compliance.
Register Here
Smart Systems: Managing Dental Hygiene Instruments & Inventory
Course Objectives:
Explain the importance of effective inventory and instrument
management in maintaining infection control, clinical efficiency,
patient safety, and cost control within the dental office
Identify and classify dental hygiene instruments, supplies, and
equipment according to function, frequency of use, and risk
level
Develop and maintain an organized inventory system that
supports clinical workflows and minimizes waste, shortages,
and overstocking
Assess instrument wear, damage, and lifecycle status to
determine sharpening, repair, replacement, or disposal needs
Utilize inventory management tools and software, where
applicable, to track usage, orders, and costs
Collaborate with the dental team to establish standardized
ordering, budgeting, and communication practices related to
hygiene inventory
Analyze inventory-related problems and propose evidence-
based solutions to improve efficiency, compliance, and cost-
effectiveness
Demonstrate professional responsibility and accountability in
managing dental hygiene instruments and supplies within legal
and ethical guidelines
Optimizing the Flow of Care: 2 Part Series on Hygiene & Treatment Coordination
Optimizing the Flow of Care is a two-part Hygiene and Treatment
Coordination course taught by Theresa Smith that focuses on
the operational alignment of scheduling, capacity management,
and coordinated care delivery. Participants will examine
scheduling styles and optimization strategies to support
attainable goal setting and efficient use of clinical resources.
The course addresses treatment and hygiene planning, patient
communication techniques that support informed decision-
making and case acceptance, and ethical insurance optimization.
Additional topics include chart audits, referral processes, and the
application of Eyes Up Dentistry to identify comprehensive care
opportunities. Upon completion, participants will gain practical
systems and communication frameworks to improve operational
efficiency, patient care coordination, and overall practice
performance.
Register Below!
Optimizing the Flow of Care: 2 Part Series on Hygiene & Treatment Coordination
Optimizing the Flow of Care is a two-part Hygiene and Treatment
Coordination course taught by Theresa Smith that focuses on
the operational alignment of scheduling, capacity management,
and coordinated care delivery. Participants will examine
scheduling styles and optimization strategies to support
attainable goal setting and efficient use of clinical resources.
The course addresses treatment and hygiene planning, patient
communication techniques that support informed decision-
making and case acceptance, and ethical insurance optimization.
Additional topics include chart audits, referral processes, and the
application of Eyes Up Dentistry to identify comprehensive care
opportunities. Upon completion, participants will gain practical
systems and communication frameworks to improve operational
efficiency, patient care coordination, and overall practice
performance.
Register Below!
Core Goals for a High-Performing Dental Hygiene Department: From Vision to Daily Execution
Samantha Heron, Hygiene Clinical Coach at Optimize Dental, will be teaching a course designed for dental practice owners and practice managers seeking to elevate the performance of their hygiene department through a modern, prevention- and periodontal-focused model of care. Participants will learn how to implement consistent, evidence-based clinical protocols, improve patient understanding and case acceptance through effective visual communication, and optimize hygiene scheduling and recall systems for greater efficiency. Emphasis is placed on increasing hygiene productivity ethically, strengthening interprofessional communication between hygienists and doctors, and using key data and performance metrics to support continuous improvement, accountability, and long-term practice sustainability.
Light refreshments will be provided!
Course Objectives:
Redefine the role of the hygiene department: move beyond “routine prophylaxis” toward a prevention- and periodontal-driven hygiene model
Implement consistent, evidence-based clinical protocols
Improve case acceptance through visual communication
Optimize hygiene scheduling and recall systems
Increase hygiene department productivity ethically
Strengthen interprofessional communication
Use data and metrics to drive continuous improvement
Dental Administration Development Course
Theresa Smith, Co-Founder of Optimize Dental, will be teaching a Dental Administration Development Course through the month of February. Theresa will be going over the fundamentals of dental administration, short notice cancellations, confirmations, and the operational overview!
This will be a 4 part course happening every Wednesday evening during the month of February.
Course Objectives
Understanding the right communication for your patients.
Utilizing AI to be more efficient
Different communication methods, when to communicate by text, email, or by phone call
Communication preparation
Chart audits
Verbiage to encourage patients into the clinic and to book back
Patient acceptance, high risk patients, and building a schedule
The clinical handoff
Treatment planning
Patient retention
Dental Administration Development Course
Theresa Smith, Co-Founder of Optimize Dental, will be teaching a Dental Administration Development Course through the month of February. Theresa will be going over the fundamentals of dental administration, short notice cancellations, confirmations, and the operational overview!
This will be a 4 part course happening every Wednesday evening during the month of February.
Course Objectives
Understanding the right communication for your patients.
Utilizing AI to be more efficient
Different communication methods, when to communicate by text, email, or by phone call
Communication preparation
Chart audits
Verbiage to encourage patients into the clinic and to book back
Patient acceptance, high risk patients, and building a schedule
The clinical handoff
Treatment planning
Patient retention
Dental Administration Development Course
Theresa Smith, Co-Founder of Optimize Dental, will be teaching a Dental Administration Development Course through the month of February. Theresa will be going over the fundamentals of dental administration, short notice cancellations, confirmations, and the operational overview!
This will be a 4 part course happening every Wednesday evening during the month of February.
Course Objectives
Understanding the right communication for your patients.
Utilizing AI to be more efficient
Different communication methods, when to communicate by text, email, or by phone call
Communication preparation
Chart audits
Verbiage to encourage patients into the clinic and to book back
Patient acceptance, high risk patients, and building a schedule
The clinical handoff
Treatment planning
Patient retention
Dental Administration Development Course
Theresa Smith, Co-Founder of Optimize Dental, will be teaching a Dental Administration Development Course through the month of February. Theresa will be going over the fundamentals of dental administration, short notice cancellations, confirmations, and the operational overview!
This will be a 4 part course happening every Wednesday evening during the month of February.
Course Objectives
Understanding the right communication for your patients.
Utilizing AI to be more efficient
Different communication methods, when to communicate by text, email, or by phone call
Communication preparation
Chart audits
Verbiage to encourage patients into the clinic and to book back
Patient acceptance, high risk patients, and building a schedule
The clinical handoff
Treatment planning
Patient retention
The Power of Presence: Leadership and Communication for ImoCT
Join Optimize Dental and Jason Luchtefeld, DMD, the co-founder of The CCO Solution and inspero for an event that will transform the way you lead and communicate! Learn from top experts in the field and discover how to make a real impact through your presence.
Course Objectives:
· Demonstrate Active Listening Techniques to Build Connection and Credibility
· Understanding the Emotional Drivers of Communication Breakdown
· Learn about the Value and Impact of Full Collaboration
· Distinguish between Strategy and Planning
· Proper Communication for Smooth Operations
· Leadership Development for Management and Team Leads
This in-person, whole team event will provide you with valuable insights and practical skills to enhance your leadership abilities and communication effectiveness. Don't miss out on this opportunity to elevate your presence and make a difference!
The Issue of the Tissue Around Teeth and Implants
This is a dynamic course designed for all dental professionals. Discover how to diagnose and better manage the oral tissue health, master soft tissue and implant care, select the right instruments and homecare regimens, and know when to refer to a periodontist. Come to hear Dr. Disha Nagpal MSc (Periodontics), FRCD(C), from Perio Centre, and Sam Heron, RDH, BDSc, MSc, CTE from Optimize Dental. Whether you treat natural teeth or implants, this event is perfect for anyone looking to improve their oral health education. Don't miss out on this opportunity to learn and ask questions! Light refreshments provided with 3 CE credits!
Location: Four Points by Sheraton Edmonton Gateway
Trends in Vaping and Impacts on Oral and Systemic Health
Sam Heron BDSc (DH), MSc, CTE, RDH, with Optimize Dental invites you to an online event exploring vaping trends and their effects on oral and overall health. The session covers vaping mechanisms, device types, nicotine’s neurological effects, reasons for increased youth use, and potential health impacts. We’ll also discuss identifying patients interested in quitting, creating personalized cessation plans, and available support resources, including NRTs and prescription options. Register now!
Trends in Vaping and Impacts on Oral and Systemic Health
Sam Heron BDSc (DH), MSc, RDH, with Optimize Dental invites you to an online event exploring vaping trends and their effects on oral and overall health. The session covers vaping mechanisms, device types, nicotine’s neurological effects, reasons for increased youth use, and potential health impacts. We’ll also discuss identifying patients interested in quitting, creating personalized cessation plans, and available support resources, including NRTs and prescription options. Register now!
Perfecting the Patient Handoff
Join us at Henry Schein Edmonton for an engaging event focused on Effective Patient Handoffs to provide optimal patient care. Learn from industry-leading experts and enhance your skills in communication and collaboration. This in-person event is a fantastic opportunity for both the Clinical and Administrative teams to learn and improve teamwork and patient engagement. Don’t miss out on this chance to elevate your handoff practices for exceptional patient outcomes! Continuing Education credit is available.
Course Objectives:
Define the importance of clinical handoffs.
Identify common communication failures.
Describe the essential components of a structured clinical handoff.
Demonstrate effective handoff techniques.
Apply practical strategies.
Integrate inter professional communication.
Evaluate the effectiveness of handoffs.
Trends in Vaping and Impacts on Oral and Systemic Health
Sam Heron BDSc (DH), MSc, RDH, with Optimize Dental invites you to an online event exploring vaping trends and their effects on oral and overall health. The session covers vaping mechanisms, device types, nicotine’s neurological effects, reasons for increased youth use, and potential health impacts. We’ll also discuss identifying patients interested in quitting, creating personalized cessation plans, and available support resources, including NRTs and prescription options. Register now!
Collaborative Perio Management
Collaborative Perio Management
Welcome to our upcoming event! Join Dr. Disha Nagpal MSc (Periodontics), FRCD(C), from Perio Centre, Sam Heron, RDH, BDSc, MSc, from Optimize Dental, and Nicole Pedde RDH, from Oral Science, for afternoon filled with insightful discussions on increasing your clinics Patient Care. Whether you're a dentist or hygienist, this event is perfect for anyone interested in periodontal management. Don't miss out on this chance to learn from industry experts and connect with like-minded individuals.
Learning Objectives
How planning and treatment is approached in the perio practice
How patient care can be improved when the periodontist and general practice clinics work together in a partnership
An overview of the AAP classifications and how to stage and grade a periodontally involved patient
What is needed to send an accurate referral
Case studies of patients that should have been referred to perio
Continuing Education offered as well as refreshments
See you at Four Points by Sheraton Edmonton Gateway!
Private classes and workshops are available
Please contact us for more details.